“We should ask ourselves, is that friction somebody really feeling their oats and maybe having market power above and beyond what’s reasonable for innovation?” “Where the bottlenecks are sometimes occurring are in these commercial agreements,” Stankey said at a Wall Street Journal conference in October 2020. HBO Max, which launched in May 2020, struggled early on because it had no distribution on Amazon Fire or Roku, which together reach more than 100 million U.S. John Stankey, CEO of AT&T, has publicly criticized tech giants for exerting too much control over their partners’ customers. WarnerMedia CEO Jason Kilar is particularly well-versed in how all of the 1s and 0s add up, having worked at Amazon in the 1990s and 2000s as one of the executives standing up its video business. In the current environment, though, strategic objectives have shifted and media companies are not inclined to surrender data. In those scenarios, tech companies controlled the viewer experience and the data, but HBO got subscription revenue. It did deals enabling HBO programming to be ingested by several channel stores run by Amazon, Apple, Roku and others. Before its acquisition by AT&T, Time Warner made a number of moves to increase the digital footprint of HBO as cord-cutting started to loom larger. The companies at the time were willing to trade off access to their data for broad reach. In the initial phase of the streaming era years ago, offerings like HBO Now, Starz, Showtime and CBS All Access saw strong growth via Amazon Channels because of the tech giant’s scale. At $15, the ad-free service is at the high end of the streaming market. In June, HBO Max added a $10 version with advertising and also launched in 39 countries.
AT&T will report its next quarterly numbers in October. The company’s guidance of 70 million to 73 million global subscribers is not changing as a result of the Amazon situation. AT&T, after initially breaking out the number of current HBO subscribers who activated their access to HBO Max, now reports the linear and streaming numbers as a single figure. Prepay for 1 year and save over 40 on HBO Max purchases for new and existing customers. For a limited time get 1.99 per month for 3 months and resume subscription at 9.99 per month. Purchase the HBO Max with ads subscription and save 50 per year. In the quarter that ended June 30, HBO and HBO Max together reported 47 million subscribers in the U.S. Subscribe to the ad or ad-free yearly plan and save 20 off. 'Grease: Rise Of The Pink Ladies' Creator Calls Paramount+ Cancellation "A Particularly Brutal Move"
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